Systems
- Design systems
- Components and tokens
- Design specs
- Front-end code
- Corporate systems
From brand to shipped code.
Move across the water
ScrollCreative by nature.
Systematic by trade.
Human at heart.
I take products from the first idea to working software: brand, design systems, UX and front-end code. Nine years in banking, fintech, healthcare and Web3, and a designer first. I started with a pencil; today I ship the front end too.
Three of me
Product design is a balancing act between systems, creativity and people. Each card is one of me. Pick one and the whole site, the portrait and the soundtrack change with her.
People
- User research
- Usability testing
- UX playbooks
- Wireframes and flows
- Service design
Creativity
- Brand strategy
- Logo and identity
- Brand guidelines
- High-fidelity UI
- Campaigns
- 9+Years designing products, brands and code
- 10Designers led across Capitec projects
- 16Brands, from banks to start-ups
- 16Projects, each with its own case study
Brands I’ve
worked with
Banks, insurers, fintech and Web3 teams, and global firms, from Cape Town to Tel Aviv.
Standard Bank
Nedbank
RubiTax
Selected work
Sixteen projects across banking, fintech, healthcare, Web3 and enterprise.
- Making a real-world-asset stablecoin on Cardano clear and trustworthy, from brand to coded product.
- Product design
- Admin platform
- Design system
- Branding
- Design engineering
- Scaling the Old Mutual Design System across web, iOS and Android, and setting the rules for in-app product tours.
- Design system
- Web, iOS and Android
- Product patterns
A kitchen-management platform I branded, designed and built end to end, from the logo to the front-end code.
- Brand identity
- Website
- Product design
- Front-end code
My venture lab, turning early ideas into working products. BeOptimal is the first to come out of it.
- Venture studio
- Product thinking
- Brand to code
- Leading design inside Capitec’s Salesforce ecosystem, with a focus on the fraud department’s agent tools.
- Design leadership
- Salesforce
- Design system
- User testing
- Banking website and mobile app.
- Website
- Mobile app
- Ad hoc consulting, from content strategy and the website to digital products taken from inception to MVP.
- Brand
- Strategy
- Website
- Digital products
- Medical practice management software, designed from research to MVP.
- Product design
- UX research
- Healthcare
- RubiTaxA financial management platform.
- Product design
- Hola, a stokvel app for savings, loans and contributions, with cover underwritten by Alliance.
- Product strategy
- UX/UI
- Design system
- Website
- Impact BondCommon Bond: a design system and hi-fi platform for groups that pool money into shared wallets and Shields.
- Design system
- Hi-fi UI
- Landing page
- Fintech
- An agent dashboard, via Praekelt.
- Dashboard
- Service design
- Standard BankA payment tracking app.
- Mobile app
- A Covid alert tracking app.
- Mobile app
- The Game Changers campaign.
- Campaign
- International Space FlightA concept booking platform.
- Concept
- Booking platform
Working together
How I can help.
I’m open to remote roles across South Africa and Australia, and to hybrid work in Perth.
Senior or lead product designer
A permanent role in a product team: owning journeys end to end, raising the quality bar and mentoring other designers.
Design systems
Building or scaling a design system across web, iOS and Android, with the tokens, documentation and governance to make it stick.
Design engineering
Taking a product from brand to coded front end, so teams review working software, not static screens.
Off the clock
What’s next on the adventure list.
Where Party Pam has been lately, and where she is heading next.
01In progress
Learning to kitesurf
Reading the wind, falling a lot, getting back up quicker each time.
02Riding
Motorbike licence
Two wheels, open roads and a lot of respect for good brakes.
03Weekends
Behind the decks
DJing, festivals and dancing until the sun comes up.
042027
Next stop: Perth
A year in Australia from January 2027, with a camper van and a laptop.
On beauty
I taste beauty before I understand it.
A small, true thing about me: when I see something truly beautiful, my mouth waters. It is a mild form of synaesthesia, and it is the most honest design critic I know. If a screen, a sentence or a sunset does not do that, it is not finished yet.
Still water runs deep
A Cancerian, ruled by the moon and pulled by the tide. Water is where I go to think, and where I go to heal.
Below the surface
I am drawn to the why behind things: the quiet logic of a system, the feeling a product leaves behind, the questions under the brief.
Make it beautiful
Texture, light, rhythm and restraint. Beauty is not decoration to me; it is how people know something was made with care.
About
Simplifying complex products.
I untangle intricate systems and journeys, then ship them as products that feel clear and human.
- UntangleResearch, journeys and information architecture for banks, insurers and fintech.
- LeadRan a team of ten designers across Capitec projects at BlueSky.
- ShipPrototype in code, so engineers build from working software, not static screens.
- Old MutualSenior Product Designer2026 – now
- JumpLab & BeOptimalCo-founder, Design Engineer2026 – now
- RealFiSenior Product Designer & Design Engineer2026
- BlueSkyLead XD Consultant, Line Manager2022 – 2025
- RubiTaxLead Product Designer2022
- Praekelt.comSenior Service Designer2021
- SuperUltraDigital Designer2019 – 2021
- Absurd BirdFounder2017 – now
Free download
Plan like a system.
A printable planner: week, day, sprint board and design review pages, a habit tracker and dot grid, plus a sheet of planner stickers with Figma-style cursors.
Free for personal use. Please don’t resell it.
8 pages
Free download
Take the tarot home.
The twenty-two major arcana, drawn in gold line art, with a card back to print on the reverse. Print on heavy card, cut, shuffle and draw one.
Free for personal use. Please don’t resell it.
22 cards
Free download
Take the stickers home.
Thirty-seven Party Pam stickers on three A4 sheets, ready to print on sticker paper, plus every sticker as a transparent PNG for your own designs.
Free for personal use. Please don’t resell them.
37 stickers
Come up for air
Contact
Let’s make something worth diving into.Let’s talk about your next product.
pamkingdesigns@gmail.comBased in Cape Town. Open to remote roles across South Africa and Australia.